hi, i'm fiona 💫

I'm the Creative Director and Co-Founder of Kindasorta Studio, a community programming studio for tech brands. We build the programs, the identity, the infrastructure, and the brand that turns your users into your biggest growth channel.

I'm a first-gen Vietnamese American, self-taught designer, and I mentor femme, queer, and BIPOC designers. I care a lot about making creative careers feel less lonely. If you're in a rut, let's chat.

currently building: community programs for AI startups, consumer tech, gaming brands, and founders building culture.

currently learning: how to turn the recipes we build for clients into tools other community teams can use.

My super powers

Brand Design & Identity

I design things people want to be a part of. I have been designing merch collections, intern welcome kits, and branded experiences for annual company events and conventions. Across all of it, the work is the same: cohesive experiences and things fans get excited about. I now lead all creative at Kindasorta Studio, designing visual systems, launch materials, landing pages, and program branding for every client we take on.

Creative Direction

I dig into a community before I design anything. I learn who the people are, what they care about, and what language they use. Then I translate that into a visual identity that feels true to them. I help clients get clarity in their own messaging. That's the work I care about most: making the invisible thing visible.

Community Building

I bring people together. At Discord, I helped build the Asian Friendship and Kinship (AFK) ERG into the largest and most active employee resource group at the company, with over 400 members. I've also mentored 100+ BIPOC and women designers over 6+ years. I’ve built internal culture at every company I have been a part of. And now I design community programs for tech brands professionally.

My experience

Sr. Brand Designer @ Bolt.new

Brand Designer @ Fastly

Content & Brand Designer @ Soluna

Sr. Graphic Designer @ Discord

Event Designer @ PlayStation

Art & Account Specialist @ CollegeWear

JUNE 2025–AUG 2025

NOV 2024–MAY 2025

MAY 2024–AUG 2024

JAN 2020–AUG 2023

JAN 2019–OCT 2019

MAY 2018–JUN 2019

Co-Founder & Creative Director @ KSS

OCT 2025–PRESENT

Up my sleeeves

Illustration
Graphic Design
Merch Design
Photography
Brand Identity
Social Content Design
Event & Experiential Design

Event & Experiential Design
Merch Design
Community Program Design
Project Management
AI-Assisted Workflows
Workshop Facilitation Mentorship

PREVIOUS CLIENTS

Ready to team up?

Shoot an email to fionakimtran@gmail.com
or connect on LinkedIn.