Soluna Rebrand
Role
Brand Lead | Graphic Design | Product Design | Copywriting
Caitlyn Cadieux (Illustrator)
Team
Led the research and development of a fresh brand identity for Soluna, a digital mental health product designed for Gen Z. Explored typography, logo design, and color palettes while crafting brand values and personality traits that resonate with a younger audience. Developed a playful and approachable mascot to enhance brand recognition and engagement. This comprehensive rebrand aimed to create a visually compelling and authentic identity that connects with Soluna’s mission and its community.
Summary
Our Goal
Develop a brand that…
Genuinely reflects our brand values and mission/goals to improve our brand purpose and recognition
Authentically speaks to the uniqueness of the youth of today, Gen Z specifically
Can visually adapt between the spectrum of emotions that our app addresses
Includes a mascot to act as the face of our brand
